Why Every Business Needs A Content Marketing Strategy

If your organisation has any type of web presence, from a website to Facebook, you need an amazing content marketing strategy. Whilst this sounds obvious, you’d be amazed how many businesses still wing it!

I know, plans and strategies sound terribly grown-up, even boring, but it’s the only way to make your digital marketing work. The main reason for this is that you can’t possibly market yourself well if you don’t understand your market, and don’t analyse the results.

When you hear someone complaining about how much they’ve spent on Facebook advertising, for example, I can guarantee they didn’t have a strategy. In other words, there’s a very good reason why content marketing services exist.

Content Marketing Services

In an ideal world everyone would focus on what they do best and leave the other stuff to someone else. The reality for most small businesses, however, is they don’t have the budget to do that. Most SME owners end up wearing many hats, juggling multiple tasks and running themselves ragged.

There is a way to work smarter, not harder, and still stick to your budget. No-one’s saying you should employ your own full-time content marketer, but you could outsource the work. Whilst you must pay for professional content marketing services, it will end up both saving and making you money. Think of it as an investment.

Content Marketing Strategy

The best content marketing strategy looks at the whole picture, including your website, blogs, social media, even your emails. The aim is to create a strong and consistent message for prospective customers and strengthen your brand. A well planned and executed content marketing strategy will help you become an authoritative voice in your industry.

Professional content marketing services know exactly what’s going on in terms of SEO and trends and can shape your strategy accordingly. They will also find your ideal market and use analytics to show you what’s working – and what’s not.

Don’t leave the future of your business to chance – talk to the professionals!

Why a content marketing strategy is a no-brainer

When did you last revisit your content marketing strategy? Do you even have a content marketing strategy? Maybe you don’t believe it’s important. Or maybe, you’re just confused about what it actually is!

When we talk about content, we’re referring to blogs, videos, social media posts, articles – the content that you use on your website and other digital platforms. Unfortunately, it’s not as simple as it sounds. In other words, you can’t just stick any old content up and expect it to work.

Content Marketing Services

There are several reasons why you need good content marketing services; good content attracts more traffic, converts more clicks and boosts your ranking. Clearly bad content does the opposite.

Content needs to be driven by your audience; it needs to be not only engaging and entertaining but also informative, without being overly commercial. It also needs to be optimized for search engines and it’s harder than it sounds.

Good content is not just about creativity; it also has a lot to do with analytical skills. For example, a web solutions company that offers content marketing services would employ writers AND SEO experts. The technical experts use marketing metrics to ensure the content is not only aligned with your organisational goals, but also fully optimized to keep Google and the other search engines happy.

Content Marketing Strategy

You might hear people talking about the ‘content experience’; that is equally as important. Your online content needs to appeal to your potential customers and give them an enjoyable experience. That’s why Google uses specific algorithms to search online content.

Google openly admits that it rewards websites that regularly post awesome content. It rewards them by boosting their search engine ranking and that’s definitely worth the effort. The other side of the coin is that it also penalises sites with bad content.

When it comes to hiring content marketing services, and creating a content marketing strategy, it’s really a no-brainer.

Why You Need Web Solutions Sunshine Coast

A web solution company is quite different from your traditional website designer and, as Google continues to make it tough for businesses to rank, it’s your best chance of boosting your brand.

Web solutions on the Sunshine Coast cover everything from designing and developing your website to producing quality content, graphic design, web hosting and even online reputation services. It’s a one-stop-shop designed to save you time and money.

Ultimate User Experience

Web solutions companies have come about through necessity; today’s website is a complicated creature which needs to jump through many hoops to achieve the ultimate accolade of top ranking. It’s no longer enough to simply look pretty; it’s not even enough to attract visitors. It’s about keeping the visitors on your site, converting clicks to sales and delivering the ultimate user experience.

There’s a sense of inevitability about the whole thing. More websites mean more competition in the search engines; more competition means stricter criteria for results; stricter criteria demand better design and content.

Is it worth the trouble? Definitely. Consider this: 51% of website traffic comes from organic search, and 40% of revenue comes from organic traffic. Around 3.5 billion Google searches take place every day.

· The websites that rank the highest show the following features:

· They are optimised not only for search but also Voice Search

· They use more specific keywords to reflect User Intent

· They use inbound links from high-quality sites

· They use professionally written quality content

· They use longer content; the average word count for first page results on Google is over 1800

The number of skills required to make all of the above happen necessitates the need for many experts under one roof, hence the growth of web solution teams on the Sunshine Coast.

With Google currently rolling out another batch of algorithm updates, ranking is about to get even harder so now’s the time to act.