Make Creative Infographics Design Part Of Your Content Strategy

Infographics have been around for years - in fact, some say the earliest examples were cave paintings from 30,000 BC! One thing we know for sure and that's infographics will be huge in 2018.

There's definitely a knack for doing creative infographics design well. It's not simply a case of throwing a few words and graphics together that's for sure. Done well, an infographic can boost your website traffic by 12%.

Balance and Style

So what makes the perfect infographic? To begin with, you need the right balance of words and graphics. And these need to be arranged in such a way as to lead the reader's eyes. Avoid a confusing layout and keep the overall look clean.

Creative Infographics Design

Remember that you are using the infographic to tell a story. A good infographic design company will first gather the facts and find suitable graphics to illustrate them. You might be sharing new information or presenting a fresh angle on an existing theory.

Whether To Go Controversial

Statistics tell us that users are more likely to 'like' and 'share' an infographic than any other content. However, that rather depends on the overall look and content of the infographic and whether it's controversial.

There's some debate over whether this is a good thing. The truth of the matter is a controversial infographic has more chance of going viral. Some organisations, especially charities, will use this approach to get their point across.

Market It

We've talked about keeping the design simple but you also need to keep it focused. Due to its style, it's very easy to overload your infographic with too many facts and figures. This will either make it too long or too confusing. Bear in mind that people have a short attention span!

Make sure your infographic is mobile-friendly and easy to access. And then market it. As with any content, nobody knows it's there unless you tell them.

Why You Should Consider Creative Infographics Design

Do you keep seeing the phrase 'creative infographics design'? Wondering what it means? And wondering if you need it? Read on.

The quick answer is 'yes'. Infographics have become one of the fastest growing digital marketing trends. Why? Because it's easier for your potential customers to digest!

It's a proven fact that people respond better to visuals. More than 60% of people are visual learners and the brain can process pictures 60,000 times faster than text. Infographics are 'liked' and 'shared' more than any other content.

Benefits of an Infographic

So what exactly is it? It's basically a visual representation of what you're trying to say. Let's say you want to present some statistics, or highlight the many benefits of your product, or even show customers how to use it - an infographic is a way to do it. It's eye-catching, entertaining and easy to follow.

That doesn't mean any infographic will do, however! Creative infographics design is a skill. There are many ways in which an infographic can go wrong. For example, the statistics don't add up or too much information has been crammed in. Some are just downright misleading.

If you're looking for responsive infographic design services Sunshine Coast, ask some questions and ask to see examples. Shapes, colours, fonts, font sizes and the type of visuals used all play a big role in making the infographic successful.

Boost Website Traffic

Information needs to be presented in a clear engaging design that is easy for the user to read. Done well, an infographic can boost your website traffic by more than 12%. This is partly because Google Image Search is almost as powerful as its text search. You are doubling your chances of getting found.

Finally, infographics are brilliant for link building. And link building is one of the most important ranking factors. So what are you waiting for? Discover how a professional infographic design company can help you.

Why You Shouldn't Build Your Own Ecommerce Website

If your car breaks down, you go to a mechanic, right? And when you have toothache, you go to the dentist. And so on. So why oh why are so many business owners trying to build their own eCommerce websites?

Fair enough if you know what you're doing. Sadly, few do - and that's when things go wrong. At the very least you could end up with a slow, badly designed site. At worst, you could lay yourself open to hackers.

Common Mistakes

Wouldn't it be better - and probably cheaper in the long run - to choose professional eCommerce website design services? Here are some of the things that can go wrong when you build your own eCommerce website.

Who are you? A common mistake is to get straight down to business. A potential customer lands on your eCommerce site and is immediately bombarded with products, prices and pressure! Where's the About Us page? People want to know more about YOU before they start handing over their money. Not having an About Us page can seriously impact your site traffic.

No SEO strategy. It's kind of like cooking an amazing dish but forgetting to add the main ingredient! A properly planned eCommerce SEO strategy is essential. Without researched keywords, quality content and sound marketing, how will customers even find you?

Not responsive. Every website should be mobile-friendly - especially eCommerce sites. Responsive web design is crucial for your eCommerce site. You can lose over 60% of your potential customers if your mobile site is hard to navigate (Google).

Speed. You have just seconds to capture the viewer's attention. A slow eCommerce website will seriously impact your sales. The difficulty is this: due to the nature of the site, speed is already a challenge. Pages of product pictures take time to load.

Not as easy as it seems, is it? Do you still want to build your own eCommerce website, or would it be better to engage professional eCommerce website design services?