Web design in 2015 is all about the user’s experience and how to make it better. As most people are aware, your home page is key. It is the most important page – this is where your visitors first catch a glimpse of who your company is and what you are offering. So, when it comes to designing your website, make sure that you are getting it done by an experienced, qualified web development company and payment gateway integrator like Suncoast Web Solutions who include the industry’s best practices for Home Page design in their website packages.
It’s Just A Home Page- How Crucial Can It Be?
Your visitors can only turn into potential customers when they understand your business and how they can benefit from dealing with you. When they visit your website, do they like the look of it? Do they feel comfortable? Is it easy for them to navigate through the other pages, or does it get frustrating and they just quit?
Confused or impressed? Giving up on you in disgust or ready to make a deal? That’s how crucial your Home Page is.
What Are The Best Practices That Should Be Followed?
Anyone who understands the importance of a Home Page will make sure that is designed so that it is not only search engine friendly, but user friendly as well.
An important factor to bear in mind is that Google has announced that its search algorithms will give preference to responsive websites from April 21, 2015.
Some of the other factors essential to Home Page design include:
- Responsive Design - Bring your website to everyone, on any device, anywhere, anytime. That is what responsive design is all about. You have to make your website accessible to everyone, from the smallest phone screen to the largest desktop. A responsive design will check what kind of device your customer is using and serve up the most appropriate version of your website’s content to suit their screen size.
- Imagery - Without good imagery and/or graphic design, your website will be pretty boring. You don’t need too much happening visually, but some imagery should be incorporated to make the content engaging. People have emotional responses to imagery – properly chosen, it can make them feel what you would like them to feel about your product or service.
- Cut Down On The Use of Menus - It is important to keep your website as clutter free as possible. So, give the simplest menu options as possible to your visitors. It makes navigation easier and gives them time to focus on your brand content more.
