Do you keep seeing the phrase 'creative infographics design'? Wondering what it means? And wondering if you need it? Read on.
The quick answer is 'yes'. Infographics have become one of the fastest growing digital marketing trends. Why? Because it's easier for your potential customers to digest!
It's a proven fact that people respond better to visuals. More than 60% of people are visual learners and the brain can process pictures 60,000 times faster than text. Infographics are 'liked' and 'shared' more than any other content.
Benefits of an Infographic
So what exactly is it? It's basically a visual representation of what you're trying to say. Let's say you want to present some statistics, or highlight the many benefits of your product, or even show customers how to use it - an infographic is a way to do it. It's eye-catching, entertaining and easy to follow.
That doesn't mean any infographic will do, however! Creative infographics design is a skill. There are many ways in which an infographic can go wrong. For example, the statistics don't add up or too much information has been crammed in. Some are just downright misleading.
If you're looking for responsive infographic design services Sunshine Coast, ask some questions and ask to see examples. Shapes, colours, fonts, font sizes and the type of visuals used all play a big role in making the infographic successful.
Boost Website Traffic
Information needs to be presented in a clear engaging design that is easy for the user to read. Done well, an infographic can boost your website traffic by more than 12%. This is partly because Google Image Search is almost as powerful as its text search. You are doubling your chances of getting found.
Finally, infographics are brilliant for link building. And link building is one of the most important ranking factors. So what are you waiting for? Discover how a professional infographic design company can help you.
