Wow, are we seeing some changes in website design and development in 2018? It might never be the same again! And one thing's for sure, it's going to separate the wheat from the chaff. Web designers who do that and nothing else are going to find it harder to attract and keep clients.
In the past, if you were looking for a web designer on the Sunshine Coast, all you needed to know was how much and how long? Now you pretty much need to interview the prospective candidate to check they are across all the changes.
Web Solutions
You may also have noticed that we now talk about 'web solutions companies'. It's not enough to simply design a pretty website; you need to be across everything digital, from chatbots to content management systems.
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These changes have also given us 'custom' graphic design. And as we move towards creating better User Experiences this is going to get even more important.
Up The Ante
This was all inevitable really. In just the same way bricks-and-mortar stores put so much emphasis on window displays, websites and online stores have to up the ante. Let's say you sell shoes online. You believe your shoes are of a much higher quality than most of your competitors but the customer doesn't know that until they buy a pair.
Initially, your customer will make choices based on the User Experience. It's the journey that matters here. There has to be speed, of course, but also convenience, ease, engaging features and entertainment. That's what's needed to attract the buyer to your site and keep them there long enough to buy something.
That's when you ask the question, do I need a web designer on the Sunshine Coast or a web solutions company? With the trends emerging right now I'd say the latter.
