If your car breaks down, you go to a mechanic, right? And when you have toothache, you go to the dentist. And so on. So why oh why are so many business owners trying to build their own eCommerce websites?
Fair enough if you know what you're doing. Sadly, few do - and that's when things go wrong. At the very least you could end up with a slow, badly designed site. At worst, you could lay yourself open to hackers.
Common Mistakes
Wouldn't it be better - and probably cheaper in the long run - to choose professional eCommerce website design services? Here are some of the things that can go wrong when you build your own eCommerce website.
Who are you? A common mistake is to get straight down to business. A potential customer lands on your eCommerce site and is immediately bombarded with products, prices and pressure! Where's the About Us page? People want to know more about YOU before they start handing over their money. Not having an About Us page can seriously impact your site traffic.
No SEO strategy. It's kind of like cooking an amazing dish but forgetting to add the main ingredient! A properly planned eCommerce SEO strategy is essential. Without researched keywords, quality content and sound marketing, how will customers even find you?
Not responsive. Every website should be mobile-friendly - especially eCommerce sites. Responsive web design is crucial for your eCommerce site. You can lose over 60% of your potential customers if your mobile site is hard to navigate (Google).
Speed. You have just seconds to capture the viewer's attention. A slow eCommerce website will seriously impact your sales. The difficulty is this: due to the nature of the site, speed is already a challenge. Pages of product pictures take time to load.
Not as easy as it seems, is it? Do you still want to build your own eCommerce website, or would it be better to engage professional eCommerce website design services?
