One of the most hotly debated digital marketing strategies is SEO or search engine optimization. But are we making it more complicated than it actually is? When you think about it, it's really quite simple; it's just about driving more traffic to your website to secure more sales.
Actually, to clarify, it's about driving traffic to your site that you don't have to pay for.
The trouble is, with our digital world changing on a daily basis, it can sometimes be hard to keep up. Once upon a time, it was simply a case of incorporating a few keywords into your content. Now, search engine optimization for eCommerce goes a lot deeper than that.
eCommerce SEO Services
Many business owners are realising that they can no longer do it themselves, and are engaging professional eCommerce SEO services. That's a smart move because it's only going to get more complicated, due to the increasing number of algorithm updates.
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Search engine optimization for eCommerce is a little different to a regular website, largely because it's your product pages you want to promote. A common mistake is to either duplicate product information or use content from the manufacturer's site. Both practices are likely to see you penalized by the search engine.
SEO Audit
If your eCommerce site isn't attracting as much traffic as it should, your first step is to get a professional SEO audit. This will show you what's working and what's not. From there it's a matter of finding the right keywords. But remember, you also need to focus on user intent, which might mean making your keywords more specific.
Search engine optimization is just one element of a good eCommerce site; your clicks and conversions will also be influenced by the site structure, navigation and URLs.
If you want to be sure your eCommerce site really delivers, arrange that SEO audit and consider using professional eCommerce SEO services.
