While some of the world's major brands spend millions on professional website design and digital marketing, most SMEs have a much smaller budget. But that shouldn't mean they have to miss out on some of the great web design trends that we are seeing.
Many of the current on-trend features are less about money, and more about the skills of the web developer, which means small businesses can find affordable web design.
Better Use Of Photography
One of the new visual trends we are seeing in Sunshine Coast graphic design is the more creative use of photography - most notably, the growing popularity of large background images. Done correctly, this can deliver a huge impact upon opening and draw the user further into the site.
And joy of joys, we are finally moving away from using those cheesy, staged stock images to more natural, real photography. Without a doubt this will give your site far more authenticity and users will notice the change.
More Personal Branding
Another trend in Sunshine Coast web design right now is more use of personal branding, a huge plus as far as marketing your site goes. Personal branding will help you build better relationships with online customers. It will also help build trust in your products and services, ideal for eCommerce web design.
Whilst not new, we are seeing far greater emphasis on mobile-friendly website design. This goes much deeper than simply caring about your mobile users - it's to do with Google and rankings and, if you ignore this trends, you'll probably regret it.
More Focus On Content
Closely connected is the growth in RWD, or Responsive Web Design. Whether the user is on a laptop, mobile phone, tablet or PC, it's vital to ensure they are enjoying the same online experience.
You may have noticed that websites are looking cleaner, less cluttered? This is called Flat Design, a technique which focuses more on content and the use of white space - and less on tricks and gimmicks - and perfectly suits Google's obsession with quality content.
