When it comes to SEO on the Sunshine Coast there are so many different points of view. Some say SEO is dead; others say it must be done this way or that way. The truth of the matter is, SEO is not dead, it’s just changing, and if you don’t keep up your ranking will suffer.
Even those of us work in search engine optimization services are learning new stuff every day; that’s our job and that’s why businesses hire us. Most business owners don’t have time to check out all the latest algorithm changes and updates – and that’s why it pays to hire an expert.
Search Engine Optimization Services
Currently we are seeing huge changes in search engine optimization services due to the increase in Voice Search. More and more people are using this method to search for what they need so it makes sense that SEO will change.
Here’s a prediction that will help you understand why. By 2020, it is suggested that 30% of all searches will be conducted without a screen. So, if you’re not buying into this you’re likely to see a significant drop in your organisation’s visibility.
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The fact is, the way we speak is vastly different from what we type into a search engine bar. Google Search uses the semantic search paradigm and it isn’t new; this was all part of the infamous Hummingbird algorithm. Google has been quietly working on this change since 2015.
Focus on Local Search
When we’re typing, we tend to go for short phrases, such as find Chinese restaurant’’ or buy fresh fish’. When we use Voice Search we’re more likely to use complete sentences of questions. This will have an impact on Local Search in particular.
In looking at the future of SEO on the Sunshine Coast we must take account of these changes. Structured data will become more important, with a focus on targeting and optimising for long-tail keywords. You should also be optimising your campaigns for hyper-local searches. And you should be starting all that right now.
