Social Media And Web Design On The Sunshine Coast

These days it's not a case of having a website or social media, it's a matter of having both working hand-in-hand. And you may not realise it but social media can actually impact your web design.

Having both of these marketing platforms is a belt and braces approach to reaching your target audience; if you don't get them one way you're sure to get them the other. Remember, the purpose of both is to drive leads to your business.

Interact with Customers

Combining a solid social media marketing campaign with great web design on the Sunshine Coast is also a way of maintaining the personal touch. Whilst much of the information on your website may be factual, social media allows you to share stories and interact with customers.

Web Design Services

One way of looking at it is that your website is your landing platform but it then stretches out through various digital channels to reach more people. This is an approach that your web developer on the Sunshine Coast should be aware of. (If they don't think social media is important find another web developer!)

Videos and Infographics

Marketed correctly, your social media can act as a conduit to direct people towards your website. It's a great way of building brand awareness and trust, highlighting special offers, announcing new products and services and, best of all, much of this can be done for free.

Integrating social media with web design on the Sunshine Coast is actually more viable now, as website design is getting more interactive. There was a time when you'd put pictures on your website and videos on social media; now videos, animation and gifs are being used in website design to encourage more user interaction.

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We're also seeing greater use of infographics in website design and on social media. These are a great way of presenting key information in a visual form and are shared by users three times more than any other content.

Maybe it's time to talk to a web developer on the Sunshine Coast about improving your online presence.